This means you’ll need to spend a bit of time getting to understand the nuances of Quora’s community. This is why it’s important to keep in mind that your approach on Quora should be to answer questions as meaningfully as you can, rather than using it as an advertising platform to reach as many users as possible. And by its very nature, the platform affords you plenty of opportunities to do this, since you’re going to be answering their questions anyway. It’s not about offering discounts or other incentives-it’s about providing so much value that they genuinely want to follow you. On sites like Quora, your brand will only find success if you’re providing real value to your audience. This means that for any question you answer, you’re likely to get views from outside Quora’s user base, as well. Searchability: Quora’s questions are searchable on Google.Support: You may sometimes stumble upon someone asking questions about your brand. Use this opportunity to directly reach out to these people and offer support.You can even use the site to curate future content ideas. Alternatively, you can follow relevant topics and get insights about trends based on the type of questions that keep cropping up.
Insights: Do you have a question? You’re likely to get answers from experts regardless of the topic.This means that Quora is great for building awareness for your brand. You’re likely to get several thousand views on the answers you write, and your answers can be viewed many months after you’ve written them. Thought leadership and brand awareness: You can demonstrate your expertise on almost any topic, and join the ranks of several high-profile writers who are already on the site.If you’re linking back to your site on the answers you write, you’re likely to get a large amount of traffic off of Quora, too. Exposure and traffic: Quora is one of the most popular sites for user-generated content, and with over 300 million active monthly users, you’re likely to get exceptional reach for your content here.Follow specific topics so you can keep an eye on the discussions important for your brand.Create new topics that people can add questions to.Apart from this, there are some other things you can do on Quora:.In fact, you could ask a question as generic as a list of people’s favorite books, and get an answer from the Prime Minister of Canada. The names are verified, and people usually add their experience and their areas of expertise in their bios as well. However, you’re a lot less likely to get dubious answers from therealbatman024 on Quora. The questions can be tagged with topics, as well, so that they’re classified appropriately. On this platform, anyone can ask questions, and anyone can answer them. Remember Yahoo Answers? Simply put, Quora is a more professional, mature, and authoritative version of Yahoo Answers. But before we get into that, let’s learn a bit about it. Just like any other social channel, you’ll need a well-devised strategy to succeed on Quora. Much like Reddit, Quora is inherently community driven, but that’s pretty much where the similarities end. One of the most popular of these sites is Quora. This has become a lot easier for brands nowadays, with many sites on the internet now dedicated to helping people get their questions answered. Doing this can help you establish brand awareness, build new connections, and sometimes even generate leads for your business.
But if you’re looking to establish your brand as an authority on specific topics, the best way to do it is by simply answering people’s questions. There are many goals that brands have when it comes to social media marketing, with multiple ways to achieve each of them.
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